On The Clock: Building a Brand for Non-Profit Studio
Building a brand identity for supporting marginalized communities
On The Clock is a non-profit design studio, established to serve smaller and marginalized communities. The studio offers design services tailored to meet the specific needs of these communities, with the aim of empowering them to grow and prosper.
Contributions
Visual Identity, design strategy, web design
duration
july 2023 — aug 2023
Tools
PHOTOSHOP, ILLUSTRATOR, indesign,
intro
Our challenge was to launch Koto Methods as a campaign that aims to reorient the health industry. We needed to create a branding strategy, a strategic position and visual identity that would help the campaign to build towards creating content and direct education resources. The goal was to modernize the current systems of communication and packaging within the health industry, with an initial focus on diabetes. Our aim was to ultimately helping to accelerate the transition of general education of both understanding and supporting those who are experiencing diabetes.
Branding of On The Clock
The brand’s name, “On The Clock”, symbolizes a commitment to their cause, extending beyond the traditional concept of labor. It represents a steadfast dedication to providing dependable services. The studio collaborates with these communities, aiming to generate a positive impact through its services.
