Cecil: Introducing Brand and Advertising Strategies for Community Centres
Restructuring Brand Strategies for Non-for profit Communities
Cecil Community Centre is a non-profit neighborhood hub that offers various programs and services to local residents in Toronto. The Centre provides recreational, educational, social, cultural, and capacity-building programs for all ages.
During my Internship, I collaborated with various departments of Cecil Community Centre on a range of various projects.
At Cecil, I worked on various parts of Cecil Community Centre on various projects such as creating presentations, visual identity, editorials, advertising, and templates.
Contributions
EDITORIAL DESIGN, advertising, template creation
duration
may 2023 — sept 2023
Tools
INDESIGN, PHOTOSHOP, ILLUSTRATOR, canva
intro
The Cecil Community Centre has been a long-standing institution integral to Central Downtown Toronto for over 40 years. It has been committed to supporting marginalized communities and local events. However, the center's current design strategy has different goals for each sector, which can sometimes create confusion among its users. As a result, I collaborated with the managers of each section to ensure that the brand's core values were reflected while allowing each sector to provide unique services.
